Add Twitter to Your Job Search Networking Strategy
By Greg Simpson on October 27, 2014
While most job seekers understand the key role LinkedIn can play in landing a great job, many are still on the sidelines regarding Twitter. With 271 million monthly active users and 500 million Tweets sent per day, Twitter should not be overlooked. It is incredibly influential medium—and hiring professionals are taking note.
Twitter is a free social networking and micro-blogging service that allows users to send messages of up to 140 characters. Through Twitter, you can quickly build exposure that can expand your network. TheEmployable.com’s article, 5 Ways to use Twitter for your Job Search, provides tips for making the most of your Twitter efforts: showcasing yourself through a Twitter bio, creating Twitter lists, using keywords and hashtags, and delineating between personal and professional use.
Twitter’s unique position as a networking tool can help job seekers expand their reach. Through this medium, job seekers can follow potential employers and recruiters—joining in conversations, responding to questions, and sharing professional perspectives. By adding insightful comments to a Twitter dialogue, the job seeker can emerge as a known entity to a potential employer, providing a distinct advantage when a position becomes available. If you haven’t yet used Twitter in your job search, you’re missing an opportunity to demonstrate your social media savvy, professional expertise—and engage decision makers directly.
Following the Twitter feeds of targeted companies, industry experts, and networking contacts can pay huge dividends whether you’re in a job search, staying current on trends or looking for fresh, new ideas to help you in your current role.
To find out more about getting started with Twitter, check out LHH’s latest white paper, Get Social and Get Hired.
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