In an Interview: How Do You Sell Yourself?
By Jean Baur on October 18, 2013
In an interview, your goal is to sell yourself as the best candidate for the position. But when presenting yourself, it’s easy to get caught up in talking about the skills you possess rather than focusing on the results you’ve achieved. Quantifying your work isn’t always easy. So what can you do to sell yourself effectively and avoid missing out on the opportunity to position yourself as the solution?
- Put the interviewer’s needs first. Before you pitch the solution, you must have a clear understanding of the problem. If you’re not sure, ask what they need.
- Have accomplishment examples ready and make sure you include results. It’s too difficult to think of these under pressure, so part of your preparation is to create examples that follow a logical format like SOAR: situation, obstacle, action and result.
- Ask a question before you give an answer. Let’s say you were asked about your top skill. Ask, “Are you interested in how my analytical skills have solved critical production problems?” This not only makes the interview more interactive, but also helps you home in on the interviewer’s most critical needs. If he or she says, “Yes,” you know that you’ve picked a relevant skill.
- Make sure your body language shows interest in the interviewer. This is done through solid eye contact, good posture, leaning forward slightly and facial expressions that demonstrate attentiveness. This will go a long way toward convincing the interviewer that you are interested, engaged and the right person for the job.
Interviewing well is an art. Listen carefully, support your “selling” statements with examples, show enthusiasm and you’ll present yourself effectively.
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