Seven Tips for Creating Persuasive Interview Follow-up Letters
By Greg Simpson on May 20, 2013
What’s the purpose of a post-interview letter? A thank you? A bid for attention? A way to clarify something you said in the interview? A way to close the deal? Well, yes, yes, yes, and yes. Crafted properly, a carefully constructed interview follow-up letter is equivalent to revisiting the office and taking advantage of a little more “face time” with the key decision makers.
The interview follow-up letter should be persuasive and focused on the value you’ll bring to the organization. Here are seven tips for creating follow-up correspondence that can help close the deal:
- Manners matter. Demonstrate respect and your top-notch writing skills by formally thanking the interviewer in writing for his/her time and consideration.
- Your medium sends a message. A hard copy business letter is always appropriate, but you may want to also send an email so that you can respond quickly (especially if you know the hiring decision will be made soon).
- Recap your value. Now that you know more about the position and the organization’s needs, use your follow-up letter to circle back on the key organizational challenges discussed during the interview and offer scenarios as to how your skills and experience will help meet goals.
- Use a marketing style. Break the middle paragraph into a bulleted list to once again highlight your experience as it aligns with their requirements.
- Be enthusiastic and authentic. Mention specific details from the interview that heightened your interest in the position.
- Customize your message. If you were interviewed by more than one person, send each interviewer a customized letter and/or email that references something specific in your discussion.
- Keep your options open. Send a thank you even if you’re no longer interested in the job. In many cases, your information will be retained for a future position or forwarded to another manager.
And don’t forget to ask for a business card at the beginning or conclusion of your interview. You want to make sure names and titles are accurate!
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