Developing Your Career

Not Using Social Media in Your Job Search? Two Important Reasons You Must

By Helene Cavalli on April 30, 2013

How active are you on social networking sites? According to a recent LHH survey, 48 percent of job seekers report being active daily on social networking sites, while 19 percent are active two-three times a week. But 24 percent of respondents reported they are rarely or never active on social networking sites, putting them at a disadvantage in terms of “findability” and “being known”.

With many companies beginning to use technology and Big Data to search for talent – applying algorithms to scour the Web for recruits – “findability” and “being known” translate into competitive advantage. Here’s why:

  • Boosts visibility. Remaining invisible or keeping too much online information hidden will render a job seeker “unfindable,” and, potentially, irrelevant. By presenting skills and experience through multiple social and professional networking platforms, (e.g., LinkedIn, Twitter, Google+, professional online discussion groups), today’s job seeker creates an online presence that will ensure he or she is visible and searchable. These platforms also allow the job seeker to increase interactions and credential themselves with peers, colleagues and prospective employers.
  • Opens the inside track. The top three methods for sourcing talent are referrals, internal job postings and networking – and all share an important commonality. That is, the individuals are “known”. The known candidate always has an advantage – with it comes influence and trust. Social networking sites allow a job seeker to leverage relationships and connections between friends, peers, colleagues and the business community to gain introductions and uncover job opportunities.

Of course, it’s not enough to just post a profile and check your news feed. You need to give to the social networking communities, participate in group discussions, share expertise, facilitate introductions, point someone to an article. In other words, you have to give to get. While it may feel uncomfortable putting yourself out there, being timid won’t get you noticed by prospective employers.

2 Responses to “Not Using Social Media in Your Job Search? Two Important Reasons You Must”

  1. Christopher Byrnes

    I try to check into LinkedIn at least once a day to see if there are any messages, to check out the available job positions that seem to match my profile/resume, and to occasionally comment on one of the forums I’ve subscribed to. I have found that many “technical” forums can be overrun with (machine-generated?) job offers, so it’s hard to get a message or comment through the clutter. Also, I do not want to be seen as making only minor (daily) contributions to otherwise serious forums.

  2. Iyad Malouf

    I totally agree that We must use social media in job search. Sites like linkedIn help both employer and employee link in together and give the chance to people being found and filtered easily. Companies need active people and when a company opens a group on a social media website, interested active people will start their search and ask to join these groups , giving the company an indicator about employees who are interested in their businesses and a start point to look into their profiles!


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