Not Using Social Media in Your Job Search? Two Important Reasons You Must
By Helene Cavalli on April 30, 2013
How active are you on social networking sites? According to a recent LHH survey, 48 percent of job seekers report being active daily on social networking sites, while 19 percent are active two-three times a week. But 24 percent of respondents reported they are rarely or never active on social networking sites, putting them at a disadvantage in terms of “findability” and “being known”.
With many companies beginning to use technology and Big Data to search for talent – applying algorithms to scour the Web for recruits – “findability” and “being known” translate into competitive advantage. Here’s why:
- Boosts visibility. Remaining invisible or keeping too much online information hidden will render a job seeker “unfindable,” and, potentially, irrelevant. By presenting skills and experience through multiple social and professional networking platforms, (e.g., LinkedIn, Twitter, Google+, professional online discussion groups), today’s job seeker creates an online presence that will ensure he or she is visible and searchable. These platforms also allow the job seeker to increase interactions and credential themselves with peers, colleagues and prospective employers.
- Opens the inside track. The top three methods for sourcing talent are referrals, internal job postings and networking – and all share an important commonality. That is, the individuals are “known”. The known candidate always has an advantage – with it comes influence and trust. Social networking sites allow a job seeker to leverage relationships and connections between friends, peers, colleagues and the business community to gain introductions and uncover job opportunities.
Of course, it’s not enough to just post a profile and check your news feed. You need to give to the social networking communities, participate in group discussions, share expertise, facilitate introductions, point someone to an article. In other words, you have to give to get. While it may feel uncomfortable putting yourself out there, being timid won’t get you noticed by prospective employers.
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