How to Work Your People Strategy to Find a New Job
By Greg Simpson on February 6, 2013
Career Coaches have long counseled job seekers on the merits of leveraging personal and professional connections to identify job opportunities, using these connections to uncover key players inside a targeted organization, gaining information, securing introductions and uncovering job leads. Unfortunately, many job seekers spend too much time on their technology strategy – utilizing Internet job boards – while neglecting their people strategy – personal connections – to gain access to jobs.
According to LHH’s recent study, “Better Hires, Better Business,” referrals – typically defined as opportunities to connect with someone who’s been told about you by a mutual friend, colleague or associate – were overwhelmingly cited as the most effective method for sourcing candidates by both HR managers (77%) and recruiters (88%).
When asked about the effectiveness of various networking techniques, personal recommendations were cited by 85% of recruiters and 74% of HR managers as the most effective networking method for sourcing candidates. Compared to HR managers, recruiters more often consider individual networking meetings to be second most effective, whereas HR Managers more frequently cite professional associations as the second most effective method in relation to identifying talent. Fewer than half of HR Managers find job boards like Career Builder and Monster to be very effective in sourcing talent.
Members of your personal and professional networks, such as business associates, colleagues, former co-workers, vendors, managers, friends and close acquaintances, make up a community where you’re known. They may be advocates of your work. You may share interests. This can easily be expanded to conversations about careers and business needs. Your network connections are often willing to introduce you to people in their own networks, thereby providing an opportunity to broaden your reach and build a bigger community.
Work your network in ways that separate you from the hundreds of “unknown” applicants for each position and make yourself “known.”
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