Developing Your Career

LinkedIn Profiles Have Changed: Bring Yours Up to Date

By Greg Simpson on January 23, 2013

Are you using LinkedIn on a regular basis? Are you staying current with changes to features and functionality? If not, you may have failed to notice that LinkedIn has made some important changes to your profile page. LinkedIn continues to introduce innovative ways to support more networking and make it even easier for people to find you. And while managing your LinkedIn profile needn’t be a full time job, the new reality is that networking isn’t an event, but a continuous career management process that requires a regular investment of time.

A stale, incomplete, out-of-date profile could mean you’re missing opportunities and hurting your personal brand. As you review the new features, now would be a good time to take a critical look at your profile and update it. Whether or not you’re actively searching for a job, LinkedIn profiles give recruiters and hiring managers a tool to search for talent with specific skills. You can make yourself much more “findable” by making sure you incorporate the right key words in your profile – words individuals would use to find someone with your skills, experience and accomplishments.

As discussed in Andy Foote’s article, “The NEW LinkedIn Profile Explained,” when LinkedIn debuted the profile feature in 2009, there were 32 million LinkedIn members. The site has now grown to more than 178 million members with over 175,000 new profiles created every day. “Clearly, LinkedIn Profiles are a key ingredient in the networking mix and LinkedIn felt that they needed a major update,” Foote explains. In response, LinkedIn rolled out a newly designed profile format.

So what are the changes? LinkedIn has developed an uncluttered design and has reduced the subheads to four core elements: Activity,  Background (Summary, Skills & Experience, Education) , Recommendations and Connections. Endorsements are featured prominently in the Background section.  Whether you think endorsements are annoying or helpful, they are staying.  LinkedIn users are are making about 10 million endorsements a day, making it easy for people to recognize you for your skills and expertise.

LinkedIn describes its new format as “A better way to connect and build relationships.” But whatever the design, use your LinkedIn profile as an opportunity to “up your networking game” and make your presence known.

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