Tag Archives: Personal brand

Seven Tips for Using Facebook in Your Job Search

By Helene Cavalli on March 21, 2013

Lee Hecht Harrison research on hiring trends reveals that recruiters and hiring managers have found the effectiveness of social media in sourcing qualified candidates has increased 51% over the past two to three years, and they expect effectiveness to jump another 68% over the next two to three years.

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Writing a Good Cover Letter: It’s Not About You

By Greg Simpson on February 28, 2013

What’s the meta message in your job search correspondence? Do your cover letters and emails convince readers you have the skills, expertise and attitude needed to help the company achieve its goals? Or do your letters inadvertently create an impression that’s self-absorbed or – even worse – arrogant?

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