Developing Your Career


Take Your Online Brand Off Autopilot: Six Steps to Better Personal Brand Management

By Helene Cavalli on January 5, 2015

Whether carefully cultivated or given scant attention, you have an online brand. Your reputation is being constantly evaluated and assessed based on countless variables, including social media posts, online group interactions, specialized knowledge, integrity, credibility, accountability, competency, business acumen, attitude, among others. What people are saying or reading about you is how your brand is defined.

Are you paying attention to your online brand? Start the new year right by first, analyzing what’s revealed about you online. Then, setting about actively managing your message by following these six steps:

  1. Assess current state. Use search engines to see what someone would find about you. A Careerbuilder survey found recruiters gravitated toward candidates who exhibit online personalities compatible with their culture, and who have impressive work experience, varied interests and strong communication skills.
  2. Showcase your strengths. Be sure your specialized knowledge and most important accomplishments are captured on your online profiles. Build authority by sharing and contributing information and insights that credential you.
  3. Develop a long-term view. Consider what you want to be doing in five years. Your brand should reflect where you want to go, not just where you’ve been.
  4. Expand your reach. While most people are using LinkedIn and Facebook, have you considered Twitter or Google+?  Make certain your online photo and profiles are up-to-date and consistent across platforms.
  5. Be authentic. Your real-life persona is a key component to branding so be sure to share information that credentials you as an expert, demonstrates integrity and highlights your areas of skill and competency.
  6. Protect your reputation. Manage your brand by setting search engine alerts for your name and monitoring your social media pages daily.

Brand management is a continuous process. Remember, the more you engage, share and interact, the more opportunity you have to take control and create a positive online presence.

For more information on using social media to enhance your brand, download our latest whitepaper, Get Social and Get Hired.

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